iTOVi MARKETING MATERIALS

Marketing 2017-08-11T09:40:04+00:00

Thousands of customers have helped make iTOVi a success. We want to empower our customers to share what iTOVi is by creating consistency in our identity, branding and messaging. Before creating any marketing materials we ask that you review the guidelines below. Once you are familiar with those guidelines, there are links below where you can download marketing assets for you to use to promote iTOVi to others. By adhering to the guidelines and using the provided assets, we can create success together.

GUIDELINES
ASSETS

GUIDELINES

LOGO

You are welcome to use the iTOVi logo and name when positively promoting the iTOVi Scanner and its technology. The iTOVi name and logo should be used as outlined with respect to color, placement and position.

  • The primary iTOVi logo is blue. Always strive to use this version.
  • The iTOVi logo may be reduced or enlarged, but do not alter the height-to-width ratio. Do not attempt to remake the logo with your own image manipulation or graphic design software. Use the graphics provided below.
  • The iTOVi blue logo should be used for most printed marketing materials and communication as well as web and email.
  • The white version of the iTOVi logo can be substituted when necessary to contrast against similar blue tones.
  • The clear space around the logo must be at least 50% of the height of the logo.
iTOVi Logo Clear Space

COLORS

When creating print or digital marketing materials, the primary color for headings and body text should be dark gray. The iTOVi blue should be used as a highlight color for things like links, buttons, etc. and for adding general emphasis to text. The secondary and tertiary color colors should be used sparingly and in small proportion to the main blue and grey colors.

  • The primary iTOVi logo is blue. Always strive to use this version.
  • The iTOVi logo may be reduced or enlarged, but do not alter the height-to-width ratio. Do not attempt to remake the logo with your own image manipulation or graphic design software. Use the graphics provided below.
  • The iTOVi blue logo should be used for most printed marketing materials and communication as well as web and email.
  • The white version of the iTOVi logo can be substituted when necessary to contrast against similar blue tones.
  • The clear space around the logo must be at least 50% of the height of the logo.

Primary

Blue
Pantone: 298 C
CMYK: C64 / M3 / Y1 / K0
HEX: #34BEED

Secondary

Gray
Pantone: Cool Gray 10
CMYK: C61 / M52 / Y52 / K22
HEX: #636363

Tertiary

Mid-Gray
Pantone: Cool Gray 5
CMYK: C31 / M24 / Y25 / K0
HEX: #B3B3B3

Light Gray
Pantone: 663 C
CMYK: C3 / M2 / Y2 / K0
HEX: #F5F5F5

Dark Coral
Pantone: 169 C
CMYK: C0 / M57 / Y47 / K0
HEX: #FF8B78

FONTS

Part of maintaining a brand identity is font usage. iTOVi uses the Open Sans font for all web and print purposes. The only exception to this is email marketing. Because of the nature of email, it is difficult, if not impossible, to ensure that the recipient of an email message from iTOVi looks the same on every email client. Using external web fonts increases the chance of inconsistency in those messages. Instead, iTOVi uses the Arial font in all email communications as an alternate to Open Sans since it is more universally used across all email platforms.

For headings and large text, use Open Sans Light (300 weight). For all other instances use the Normal 400 weight.

You can use this link to download a PDF of our brand guidelines.

ASSETS

LOGO

iTOVi Logo
DOWNLOAD BLUE LOGO
iTOVi Logo White
DOWNLOAD WHITE LOGO

FONTS

The Open Sans font is available as a free download from Google Fonts.

IMAGES

We have prepared a set of images that are approved to use when positively promoting the iTOVi scanner. We do not condone or approve the use of these images for any purpose that is in contrary to this positive promotion. By downloading these images, you agree to these terms of use.

DOWNLOAD IMAGES

COMMUNICATION TEMPLATES

Use these pre-written email and social media communications to share iTOVi with others.

DOWNLOAD TEMPLATES

PRINTABLE MATERIALS

Whether you’re hosting a meeting at your home, going to a farmer’s market, or just talking one-on-one with a friend, you can use these printable assets to help you promote and explain iTOVi to others. These files are ready for you to download and take to a printer.

If there are other assets you’d like us to design and make available, please let us know.

Take Away Tri-Fold Brochure

iTOVi Take Away Trifold Brochure