iTOVi is a success largely due to the help of thousands of our customers. We want to work together with our customers to perpetuate that success by creating consistency in our identity, branding, and message. Before you create any new marketing materials, we ask that you review the iTOVi guidelines below. Once you are familiar with those guidelines, check out the links below where you can download free marketing assets that you can use to promote iTOVi to others. By adhering to the iTOVi guidelines and using the provided assets, we can create success together.
This is the primary logo for iTOVi. It is to be used whenever possible along with the registered trademark. If there isn’t enough contrast—use one of the examples shown for reference. Any other uses must be approved by the appropriate iTOVi representative.
This is the primary logo for iTOVi. It is to be used whenever possible along with the registered trademark. If there isn’t enough contrast—use one of the examples shown for reference. Any other uses must be approved by the appropriate iTOVi representative.
iTOVi logo should have sufficient contrast when placed onto a background the Primary Blue (PMS 298) should be used whenever possible. Use black only when color isn’t available. White is acceptable to use whenever greater contrast is needed. The Dark Blue (PMS 302) can be used on a case by case basis. Any other uses must be approved by the appropriate iTOVi representative.
Clearspace
The iTOVi logo needs to have a clear space, which is based off of the dot of the first lowercase “I”. This ensures that the logo has proper white space around it at all times.
Minimum Size
To keep the integrity of the iTOVi logo, the width can’t be smaller than 0.75 inches or 54 pixels. The logo is never allowed to be stretched or distorted or combined with other design elements. Any other uses must be approved by the appropriate iTOVi representative.
iTOVi logo should have sufficient contrast when placed onto a background the Primary Blue (PMS 298) should be used whenever possible. Use black only when color isn’t available. White is acceptable to use whenever greater contrast is needed. The Dark Blue (PMS 302) can be used on a case by case basis. Any other uses must be approved by the appropriate iTOVi representative.
Clearspace
The iTOVi logo needs to have a clear space, which is based off of the dot of the first lowercase “I”. This ensures that the logo has proper white space around it at all times.
Minimum Size
To keep the integrity of the iTOVi logo, the width can’t be smaller than 0.75 inches or 54 pixels. The logo is never allowed to be stretched or distorted or combined with other design elements. Any other uses must be approved by the appropriate iTOVi representative.
Primary Colors
Primary Blue is to be used on the logo and whenever it is needed for highlighting or for emphasis.
PMS 298
C: 65 M: 10 Y:2 K: 0
R: 61 G: 180 B: 229
#3DB5E6
Coral is used as the primary emphasis color or as a point of interest, such as for buttons or linked text.
PMS 177
C: 0 M:63 Y: 31 K: 0
R: 255 G: 129 B: 137
#FF8189
Dark Blue is used primarily with text and backgrounds to create contrast.
PMS 302
C: 100 M:74 Y: 40 K: 32
R: 1 G: 61 B: 91
#013D5B
Primary Colors
Primary Blue is to be used on the logo and whenever it is needed for highlighting or for emphasis.
PMS 298
C: 65 M: 10 Y:2 K: 0
R: 61 G: 180 B: 229
#3DB5E6
Coral is used as the primary emphasis color or as a point of interest, such as for buttons or linked text.
PMS 177
C: 0 M:63 Y: 31 K: 0
R: 255 G: 129 B: 137
#FF8189
Dark Blue is used primarily with text and backgrounds to create contrast.
PMS 302
C: 100 M:74 Y: 40 K: 32
R: 1 G: 61 B: 91
#013D5B
Fonts
The Barlow font is used for most of the text and it can be used as follows. Most of the headers throughout the website are Literata. Literata is also used for large documents to make it easier to read lots of text. Both these fonts can be found on Google fonts for free.
Barlow
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz
Literata
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz
Fonts
The Barlow font is used for most of the text and it can be used as follows. Most of the headers throughout the website are Literata. Literata is also used for large documents to make it easier to read lots of text. Both these fonts can be found on Google fonts for free.
Barlow
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz
