Privacy Policy2018-09-17T15:18:13+00:00

Last updated: December 1, 2017

This Privacy Policy explains the information that iTOVi, LLC (“iTOVi” “we,” or “us”) collects about users of the iTOVi nutrition scanner device (“Device”), mobile application (“App”), related website (“Site”) and software embedded in the Device (collectively, the “Service”), how we use that information, and with whom we share it, as well as your options regarding such uses and disclosures.

PLEASE READ THIS PRIVACY POLICY CAREFULLY BEFORE USING THE SERVICE. It describes how your Personal Information (defined below) will be treated as you use the Service. This Privacy Policy is not a contract with you, and does not create any legal rights or obligations between us.

We reserve the right, at our sole discretion, to modify or replace this Privacy Policy at any time in accordance with Section 11. Access to the Service is offered to you conditioned on your acceptance without modification of this Privacy Policy.

By using the Service, you consent to the collection, use and disclosure of information in accordance with this Privacy Policy. IF YOU DO NOT ACCEPT THIS PRIVACY POLICY, DO NOT USE THE SERVICE. If you have any questions, please contact us by sending an email to or writing to:
355 South 520 West
Suite 250
Lindon, UT 84042


  1. What Information We Collect
  2. Collection of Information by Third Parties on the Site and through the Service
  3. How We Use Your Information
  4. Disclosure of Your Information
  5. Children
  6. Retention of Your Information
  7. Your Options
  8. How to Update Your Information
  9. Security
  10. International Users
  11. Business Transfers
  12. Changes to this Privacy Policy
    We collect and retain information that you provide to us, including Personal Information. For purposes of this Privacy Policy, “Personal Information” means information that can or potentially can be used on its own or with other information to de-anonymize data or to identify, contact, or locate a single person, including names, physical addresses, email addresses, telephone numbers, and social security numbers. Even if you do not provide any Personal Information, we may still collect limited information from you as you use the Service. The information that we collect according to the terms of this Privacy Policy is referred to collectively as “Information.”
  2. Information you provide
    You provide information to us through the following activities:When You Activate the DeviceWhen you Create an iTOVi Account

    In order for you to use certain features of the Service, we may ask you to register for an account (“Account”) by providing your name and age, a password, and a valid email address. As part of your profile, we may also ask other personal information about you such as your height, weight, gender, and date of birth (collectively with your name, password, age, and email address, the “Registration Information”).You are responsible for maintaining the security of your user Account. If you believe your account or password has been compromised, you should immediately change your password and email us at We are not responsible if someone else accesses your Account through registration information obtained from you or through a violation by you of this Privacy Policy or the Terms and Conditions.When You Respond to Surveys and Questionnaires

    We may ask you to provide Information in response to questionnaires or surveys regarding your experience with the Service. We may use such Information to improve the Service. Participation in such questionnaires or surveys is strictly voluntary and not required for use of the Service.

    When You Make Purchases from Our Store

    We store your shipping address so we can process your order through our fulfillment partner. We do not, however, view or store your credit card information. This is handled by our third-party payment processor. If you are not logged into your Account at the time of purchase, we do not associate shipping data with your Account. However, we save shipping data so that we can provide customer service related to the purchase.

    When You Participate in Contests and Giveaways

    Any data you submit in connection with contests, giveaways, and other promotions sponsored by iTOVi will be treated in accordance with this Privacy Policy.

    When You Contact Us

    If you contact iTOVi to request help or for any other purpose, we collect your name and email address along with any additional information you provide in your request and store it on our servers in order to provide you with customer service and to improve the Service. You can also contact iTOVi through public forums such as Twitter or Facebook; however, we cannot maintain the privacy of communications through these channels.

    When You Use the Device or the App

    When you use the Device or the App, we will collect certain physiological data (“Biometric Information”), including information about muscle quality and body fat percentage for each muscle as well as your total body.

  3. Information collected automaticallyAccess and Usage InformationWe may collect information about your usage of the Device; for example, when you plug in or unplug the Device, when you connect or disconnect the Device over Bluetooth, which screens you look at most often, when you press buttons on the Device, and location data associated with your usage.When you access the Service through the Site, regardless of whether you have an Account, we may collect certain information automatically and store it on our servers. This information includes internet protocol (IP) addresses.We use cookies and other technologies like pixel tags to improve the Site and the Service. Cookies are text files that are sent by servers to web browsers and stored on your computer. They tell us which parts of the Site and Service you have visited so we can figure out which promotions you may like to see or to alert you to software compatibility issues. If you delete cookies or block them from being stored, you may not get the full iTOVi experience.

    When You Sync Your Device

    When you sync your Device, data about your wellness is transferred from your Device to our servers. This data is stored and used to provide the Service. Each time a sync occurs, we also log data about the transmission. Some examples of the log data are the sync time and date, device battery level, and the IP address used when syncing.

    We use third-party service providers, including those listed below, to help us analyze online activity and improve the Service. We permit these providers to use cookies and similar technologies to perform these services for us. Additionally, we send Information to third party analytics providers whose tools help us understand how you and other iTOVi users use the Service.The Service allows you to use social media tools, like widgets and plug-ins, to share information from iTOVi on other sites such as Facebook and Twitter. These tools may collect information and set cookies. Your interactions with these tools are governed by the privacy policies of the companies provide the tools and not by this Privacy Policy.We use Google Analytics analytics cookies, which allow us to see how you use the Service so we can improve your experience. Google’s ability to use and share information collected by Google Analytics about your visits to this site is restricted by the Google Analytics Terms of Use and the Google Privacy Policy. If you prefer to not have data reported by Google Analytics, you can install the Google Analytics Opt-out Browser Add-on available here. We, or third party service providers acting on our behalf, may use web beacons and pixel tags to help us analyze usage and improve our functionality. Web beacons and pixel tags are images embedded in a webpage or email for the purpose of measuring and analyzing usage and activity.In addition to allowing third-parties to collect information from you while using the Service, we may collect information regarding your use of third-party sites and services. Currently, we use pixel tags on Facebook and Twitter to help us understand how effective our marketing is on those sites.
    We collect, use, store, and protect Information in accordance with this Privacy Policy. We use Information to provide you with the Service; to improve the Service and our other products and services; to customize the Service for you; to conduct research about your use of the Service; to better understand our users; to communicate with you about the Service and our other products and services that we think may interest you; to inform you about events; to invite you to participate in new initiatives or feature and product upgrades; to contact you to obtain testimonials or for other promotional purposes; to perform quality control activities; and to diagnose and fix problems with the Service.Without limiting the previous paragraph, we will use your Registration Information to enable your access to the Service, provide you with customer service, manage the Service, and authenticate your visits and usage. We may also use your Registration Information to contact you from time to time to inform you of changes to this Privacy Policy or other important information, as well as for the other purposes set forth in the next paragraph.
    We do not sell, lease, rent or otherwise disclose or transfer your Personal Information or Biometric Information to any third party, except as set forth in this section and in Section 10 of this Privacy Policy. We may disclose your information as follows:Third-party service providersWe may, from time to time, outsource some or all of the operations of our business to third-party service providers or partner with third parties for special projects or initiatives, including the development of new products or services. We aim to provide such third parties with the minimum amount of information needed for the purpose of accomplishing their tasks.

    Legal Investigations and requests

    We may disclose your information to law enforcement agencies or other governmental agencies when required to do so or when, in good faith, we believe it is necessary in order to comply with legal obligations.Protection of iTOVi and others

    We may disclose your information when we believe disclosure is appropriate to enforce or apply our policies and other agreements, or protect the rights, property or safety of iTOVi, our employees, or others. This does not include selling, renting, sharing or otherwise disclosing your information for commercial purposes in violation of the commitments made in this Privacy Policy.

    Anonymous Information

    We may also share aggregated or de-identified information, which cannot be reasonably used to identify you, with third parties for purposes including marketing and research or to sell to interested parties.

    The Service is not directed to children under the age of 13 and iTOVi does not knowingly collect personal information from children under 13. If you are under 13 years of age, you should not use the Service or send information about yourself to us.
  8. YOUR OPTIONSPush NotificationsShould you wish not to receive any push notifications from the Service, you can turn off such notifications by adjusting your mobile device preferences.

    Location Data

    Through the settings on your mobile device, you can elect not to transmit location data to iTOVi.

    Emails and Text Messages

    If you are a registered user and want us to stop sending you emails or text messages that are not necessary to ensure the regular operation of your Account and/or availability of the Service, you can adjust your preferences on the Service. You can opt-out of receiving weekly summaries, achievement notifications and promotional emails by changing the notification preferences in your account settings or by unsubscribing via the “Unsubscribe” link in any iTOVi email. Opting-out of these emails will not end transmission of important service-related emails that are necessary to your account maintenance.

    Deleting Your Account

    You can deactivate your Account by contacting Customer Support at When you do, your Personal Information will be removed from the Service. Backup copies of this data will be removed from our server based upon an automated schedule, which means it may persist in our archive for a short period. iTOVi may continue to use your de-identified data.

    Do-Not-Track Settings

    The Service does not acknowledge the “Do Not Track” setting in web browsers or any other mechanisms that allow the user to exercise choice regarding the collection of Personal Information.


    If you object to our disclosure of Information as set out in Section 4, you may opt out by emailing us at This may prevent you from being able to use the Device or the Service.

    You can update the content and accuracy of your Registration Information at any time by contacting us at
    While we have implemented this and certain other measures designed to protect against the unauthorized access, interception, loss, misuse and or alteration of the information under our control, no security system is impenetrable and, in any case, our systems are generally not designed to protect highly confidential or sensitive information. We do not guarantee that events of unauthorized access, interception, loss, misuse and or alteration of the information under our control will not occur, and we do not warrant, either expressly or impliedly, that the information provided by any user or customer will be free from unauthorized access, interception or misuse. As a result, we cannot and do not guarantee the security of any information you transmit on or through the Service, and you do so at your own risk. In accordance with the Terms of Use, you are required to always use the most recent version of the Service made available by iTOVi. New releases may contain important bug fixes or improved features to enhance the security and privacy of your data.
    The Service is hosted and operated entirely in the United States. If you reside outside the U.S., your Information will be collected in the U.S. and processed and stored there under U.S. privacy standards. By using the Service and providing information to us, you consent to such transfer and processing of your Information by iTOVi.
    The Information we collect pursuant to this Privacy Policy, including Personal Information and Biometric Information, is an asset of iTOVi and may be transferred or assigned if iTOVi merges with another company, is acquired by another company, sells all or a portion of its assets, or participates in any similar transaction.
    We may update this Privacy Policy from time to time. If you have created an Account, we will notify you of material changes to this Privacy Policy by email (sent to the email address specified in your Account). We will also post notice of such change on the Site. All changes to this Privacy Policy are effective immediately when posted, and the “Last updated” date shown at the top of the updated Privacy Policy will be updated accordingly. Your continued use of the Service constitutes your consent to be bound by the revised Privacy Policy.
    If you have any questions about this Privacy Policy, please contact us at