Accurate and truthful product claims = good business
At iTOVi, our products are truly unique and innovative, and there is tremendous excitement about the results that distributors and consumers experience with our products. It is important to remember, however, that marketing claims not in harmony with applicable laws could jeopardize your ability to continue to successfully market these innovative products.
The iTOVi scanner and app system have not been evaluated by the U.S. Food and Drug Administration (FDA), and therefore the iTOVi system does not treat or diagnose any disease or condition. Individual iTOVi scan results are not an indication of health and are not intended to diagnose, treat, cure, or prevent any disease. Claims that iTOVi is approved by the FDA or any other government agency are false and strictly prohibited.
The iTOVi scanner is categorized as a General Wellness Device according to the FDA. You can see the FDA’s definition of General Wellness Devices here.
The iTOVi scanner does not claim to be a device that diagnoses, treats, cures or mitigates any disease. Its ability to measure how responsive the body will be to certain products based on noninvasive measurements from the body is where the iTOVi adds tremendous value for those that use the tracker. iTOVi recommends that individuals who are looking to have an ailment treated or diagnosed see a doctor for the proper treatment plan. If instead individuals are looking for suggestions regarding how to improve general wellness, then the iTOVi is an incredible tool to help them discover amazing products that can help fill holes in their wellness. Unlike other FDA approved devices, the iTOVi does not test for biomarkers. This function differentiates the iTOVi scanner as a General Wellness Device in FDA terms and not a diagnostic tool.
Simply, the iTOVi scanner is a great tool that can be used to help individuals discover product recommendations that can help bring their body back to a state of homeostasis.